Prima Group (Pierhead Housing Association)

Prima Group currently own and manage over 2700 properties in the Liverpool, Sefton and Wirral areas, plus a small number in Llandudno. As a housing association we provide homes for families, single people, over 55s, students, key workers and shared ownership homes.

Ensuring our customers have a good place to live that is safe, warm and secure is important to us, but we aim to do more than that. We care about our customers, working to create vibrant neighbourhoods, guided by our simple vision to put our customers and communities first.

We comprise of two community-based Housing Associations and a commercial arm. Prima Group is the trading name of Pierhead Housing Association (Prima PHA), Leasowe Community Homes (Prima Wirral) and Prima Commercial.